Digital Marketing Training Course

About Course

Digital Marketing Training Course is the demonstration of advancing and selling items and services by utilizing web based promoting strategies. 

Learn Digital Marketing from the scratch. Also, our course is planned by industry specialists. You will get 100% practical clarification in our live classes. You will get numerous tasks and projects associated with every subject of this training program. Learn the important aspects of digital marketing like search engine optimization (SEO), social media marketing (SMM). This also includes google paid ads, email marketing, content marketing and many more. Become an expert of all the tools present in digital marketing. We will also prepare you to clear the Google Certifications exam. Once the completion of this training you will also get Paathfind certification. This course will help you to land your dream job.

Digital Marketing Course

However, Paathfind is a Best Digital Marketing Institute in Jaipur which Covers all aspects of Internet Marketing like SEO, SMO, SMM, SEM with practical & Project based training for students of any stream. This is a job-oriented course having huge demand in the market.

We as the Best Digital Marketing Institute in Jaipur provides advanced certification in Digital Marketing that would train the student to apply the principles and elements of marketing in their work and will always try to qualify our students with the latest market
vogue.

In Conclusion, Digital Marketing Course in Jaipur includes complete on page/ off page optimization, Internet Marketing, e-commerce platforms etc. There are many more online business opportunities for students & business owners.

Paathfind ensure Practical internship in best Digital Marketing Institute in Jaipur for seo course in Jaipur, smo course in Jaipur, Online business promotion

Hence, Paathfind is the Best Training Institute for Digital Marketing Course in Jaipur for everyone who wants to learn & earn from home & Jobs apart. Get Certification for this course which helps you grow eagerly

Mode of Training ⇒ Online Live Classes

Our training is divided into two format  Basic and Advanced

Certificate In Digital Marketing Training Course

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What Will You Learn?

  • Every aspect of tools of digital marketing.
  • Learn different marketing techniques.
  • What is Google Search Engine?
  • What are Search Engine Result Pages?
  • Learn how to get rank on google.
  • How to bring traffic on your website, how to make you product sell.
  • Learn how to design ads on Google, Facebook, Instagram and LinkedIn.
  • Start your digital marketing journey in a new way, with Paathfind.

About the instructor

A

Course Curriculum

Introduction

  • What does Digital Marketing consist off?
  • How Digital Marketing works?
  • What is Digital Marketing?
  • Importance and benefits of Digital Marketing?

Website Planning & Creation

  • Types of websites
  • Essentials of a website
  • Planning a website
  • Professional appearance
  • Difference between dynamic & static website
  • Understanding webpage in HTML.
  • What is FTP?
  • How to use FTP?
  • Website Planning & Development-Word Press
  • Domain Selection
  • Website Hosting

Search Engine Optimization (SEO)

  • What is SEO
  • Introduction to SERP
  • What are search engines?
  • How search engines work?
  • Understanding Keywords
  • On page optimization
  • Keyword’s optimization
  • Content optimization & planning
  • Understanding your audience for content planning
  • Adding social media plug-in on web pages
  • Internal linking
  • Meta tags creation
  • Using Google webmasters tool & site verification
  • Sitemap creation and submission in website & webmasters
  • Off page optimization
  • Off page Techniques
  • What is domain authority?
  • How to increase Domain authority?
  • What is page rank?
  • How to increase page rank?
  • How to increase page rank?
  • What are back links?
  • What is link building?
  • Types of link building
  • Do’s and don’ts of link building
  • Top tools for SEO
  • Monitoring SEO process
  • Preparing SEO reports
  • How to create SEO Strategy for your business
  • International SEO

Content Optimization

  • Understanding content optimization
  • Optimizing for site structure
  • Recognizing different types of content
  • Optimizing textual page elements
  • Optimizing non-text components of a web page
  • Interpreting the code behind web pages
  • Understanding how search engines index content
  • Using Google Webmaster Tools
  • Long-Term Content Planning

Link Building Basics

  • Understanding the importance of links
  • How the search engine killed the web directory
  • Not just PageRank: Understanding what links do for your site
  • Explaining Google PageRank
  • Looking at PageRank in practice
  • Dealing with problem links
  • Building internal links
  • Building external links
  • Working with bloggers
  • Blogging
  • Executing a link-building strategy
  • Measuring SEO Effectiveness
  • Measuring SEO performance
  • Analysing keywords

Google My Business

  • Local Search
  • Understanding local search
  • Getting more reviews for your business
  • Optimizing your website for local search

Social Media Marketing (SMM)

  • What is SMM?
  • Analysing the impact of social media
  • Facebook, Instagram, LinkedIn, etc Optimization
  • Promoting your content through social media
  • Get to know how all social media platforms work. (Facebook, Instagram, LinkedIn, etc).
  • Learn how to create Facebook, Instagram, LinkedIn ads.
  • Different tools for SMM.

Google Paid Ads/ PPC

  • What are Google Ads/ PPC?
  • Keyword Research.
  • Google Ads Dashboard.
  • What is Cost Per Click (CPC)?
  • What is Cost Per Acquisition (CPA)?
  • What is Cost Per Mille (CPM)?
  • Different techniques used while making Google Ads campaign
  • Understanding remarketing
  • Setting up remarketing lists

Email Marketing

  • What is Email Marketing?
  • Email Marketing Funnel.
  • How to generate bulk Emails.
  • How to use various tools for Email Marketing.
  • Lead Generation for Businesses
  • SMS Marketing

E-Commerce Optimization & Marketing

  • Introduction to E-commerce
  • Online Advertising
  • Display Advertising
  • Contextual Advertising

Advance SEO Tools

  • Google Analytics
  • Google Search Console
  • SEO Measuring Tools
  • Link Building Measurement
  • Website Auditor
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